Privacy Policy

1. Who we are

VetSwap (www.vetswap.co.uk) is a product of Vets Compared Ltd, a company registered in Northern Ireland (Company No: NI741225) with its registered office at 12a British Road, Aldergrove, Crumlin, Northern Ireland, BT29 4DH. References to "we", "us", or "our" mean Vets Compared Ltd.

VetSwap helps pet owners request a free clinical records transfer between UK veterinary practices. Related product flows (for example completing a records transfer) may continue on vetscompared.com, which is operated by the same company.

2. Personal data we collect

When you use VetSwap to request a swap, we (and our related product surfaces) may collect:

• Your name, email address, and phone number
• Details of the practices you select (current and new clinic)
• Information you provide about your pet(s) that is needed to request a records transfer
• Messages and status updates related to your swap request

We use this information to process your swap request, contact the relevant practices, facilitate the transfer of clinical records, and email you about progress. We do not sell your personal data.

3. How we use cookies and analytics

We may use analytics tools (for example Google Analytics 4 via Google Tag Manager) to understand how visitors interact with VetSwap so we can improve the service.

What data may be collected

When you accept analytics cookies, we may collect:

• Pages you visit and how long you stay
• How you arrived at the site (e.g. search engine, direct link)
• Approximate location (country/region level only)
• Device type and browser information
• Interactions with buttons and links

Your consent

Where a cookie consent banner is shown, you can accept or reject analytics cookies. Rejecting analytics cookies means we do not use those cookies for tracking. You can change your mind by clearing site cookies/local storage and reloading the page.

Google's role

Where Google processes analytics data on our behalf, it acts as a data processor. See the Google Privacy Policy and how Google uses data from sites that use their services.

4. Sharing with veterinary practices

To complete a swap we share relevant request details with your current and new veterinary practices (and, where applicable, their practice management systems). That sharing is necessary to request and transfer clinical records on your behalf.

5. Server logs

Our hosting provider may automatically log technical information (IP address, browser type, referring pages) for security and maintenance. This data is not combined with other information to identify you for marketing purposes.

6. Links to other websites

VetSwap may link to veterinary clinic websites and other third parties, including product pages on vetscompared.com. We are not responsible for their content or privacy practices. Please review their policies before providing personal data on those sites.

7. Changes to this policy

We may update this policy to reflect technical or legal changes. Revisions will be posted on this page with an updated effective date.

8. Your rights

Under UK and EU data protection law, you have the right to:

• Access personal data we hold about you
• Request correction or deletion of your data
• Object to processing or request data portability
• Withdraw consent where processing is based on consent

To exercise these rights, contact us using the details below.

9. Contact

If you have questions about this policy or wish to exercise your rights: